• Karmelle LTD – Bespoke Filling, Capping and Labelling Machines
  • Sitemap
Karmelle logo and home button
Call: +44 (0)1484 533 356
facebook
linkedin
twitter
youtube
email
  • Home
  • About Us
  • Our Products
    • Filling Machines
      • Automatic Filling Machines
      • Semi-Automatic Filling Machines
      • Drum and IBC Filling
    • Capping machines
    • Labelling machines
    • ATEX machinery
    • Complete lines
    • Servicing and spares
    • In Stock Now
  • Market sectors
    • Food And drink
    • Pharmaceutical And veterinary
    • Cosmetics And toiletries
    • Chemical And Agrochemical
    • Lube oil
  • Media
    • In the news
    • Case studies
    • Press pack
    • Download our brochure
  • Blog
  • Vacancies
  • Contact Us
  • Privacy Policy

Designing Self-Adhesive Labels | 5 Things to Consider

April 16, 2019
by admin
0 Comment

With so many new products vying for attention on the shelves, packaging is more important than ever. A well-designed label communicates brand-identity and appeals to customers, as well as providing essential information about everything from ingredients to safe usage. Starting-out or planning a rebrand? We asked Karmelle’s resident labelling machine specialist, Grahame, to talk us through the basics.

Designing your self-adhesive labels; 5 things to consider:

 

  1. What information should your labels provide?

This all depends on your industry and product. Food and drink labels may need to include everything from best-before or use-by dates, to ingredients and countries of origin (you can find government guidance on food and drink labelling here). Pharmaceutical labelling, meanwhile, is approved by the Medicines and Healthcare Products Regulatory Agency. This essential information should be your starting point.

Front and back side-apply labeller

  1. What will your labels look like?

Labels aren’t just practical – they’re also an important marketing tool, conveying key messages about a company and its product. If possible, work with a design agency; they will develop an overall concept that ties-in with your marketing strategy, using graphics, colour and text to communicate your brand-identity and USPs. Or, if you are designing labels yourself, think carefully about these elements – from colours and their connotations, to the ease with which a typeface can be read. The finished product should appeal to your customers and set you apart from the competition.

  1. What material should you use?

Material is another key design consideration, reflecting a brand’s identity and values. Producing premium gin? You should be able to opt for a higher-quality label stock, which will be covered by the unit cost of your product. Bottling all-natural hand creams? Consider using paper with a stripped-back, organic feel.

Labelling is also an opportunity for you to improve your business’ green credentials, exploring recycled and sustainable alternatives.

Just be careful not to get carried away; ultimately, your product will dictate the kind of material you use. Oils require grease-resistant paper, while labels for beverages may need to be suitable for low temperatures and damp surfaces. And, although clear labels look effective, you will need to ensure that your containers are dust-free before applying them. Striking the right balance between practicality and aesthetic appeal is key.

 

  1. Which adhesive should you opt for?

You’ll need to select the right adhesive for the project, taking into account everything from the container due to be labelled, to the conditions in which your product will be stored. Adhesives are either permanent or removeable, and come in four different varieties:

Permanent adhesive:

Common and inexpensive, permanent adhesive can only be removed by solvents. It is suitable for a wide range of materials and surfaces.

Semi-permanent adhesive:

After applying a semi-permanent label, you can remove and reposition it for several days. Eventually, it sets hard, and can only be removed using solvents.

Freezer adhesive:

Freezer adhesive can survive extreme cold, securing labels at sub-zero temperatures.

Peelable adhesive:

Labels affixed to a surface using peelable adhesive can be removed and repositioned without leaving a residue.

  1. What happens if you want to automate the labelling process?

When it comes to design, it’s worth considering the labelling process itself. How will it change if you need to scale-up production – and will your labels be compatible? An elaborately-shaped sticker might be easy to apply by hand, but it will pose a problem if you decide to automate the operation. Read more about one of Karmelle’s specialist labelling projects here.

3 Point Wraparound Labeller

With careful planning, creative thinking and expert advice, you should be able to design a practical label that communicates your brand’s core values. Have a question about labels, or the labelling process? Contact our team on +44(0)1484 533356; we’re always happy to chat!

About the Author
Social Share

Media

  • Blog
  • In the news
  • Case studies
  • Press pack
  • Download our brochure

Recent Posts

  • How To Choose A Filling Machine in 2023?
  • Service Contracts: Introducing Karmelle’s Service Contracts
  • The benefits of a bench top filling machine for your business
  • Mini-Monoblock to the Rescue
  • Leadwell VMC
  • Karmelle Marks International Women in Engineering Day
  • Project Profile | Automatic Labelling Machine
  • Labelling Machine: Find the Machine for Your Application
  • Introducing Barry Lowe, Karmelle’s Service Engineer
  • 4 Ways to Extend the Lifespan of Your Filling Machine

Karmelle logo - white

Karmelle is a British manufacturer of liquid filling machines, capping machines, and labeling machines with over 35 years of experience. We supply custom-built, turnkey filling systems to a wide range of industries, including food and drink, pharmaceutical, cosmetic, chemical, and lube oil. Our machines are designed to meet the specific needs of each customer, and our team of experienced engineers is committed to providing a personal service.

PPMA logo PPMA registered member since 2006.

Home  |  About us  |  Products  |  Market Sectors  |  Contact  |  Sitemap




Karmelle Liquid Filling
& Capping Solutions Limited

Unit 17 Queens Mill Industrial Estate
Queens Mill Lane
Huddersfield HD1 3RR
West Yorkshire
United Kingdom

T:  +44 (0)1484 533 356
E:  enquiries@karmelle.com

© Copyright 2023 Karmelle Liquid Filling & Capping Solutions Limited  |  All Rights Reserved
Company Registration No.: 4968981
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Privicy Policy
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT